Peec tracks share of voice. Profound is enterprise-grade across 10+ engines. AirOps combines insights with content workflows. Pick based on budget, platform coverage, and whether you need tracking alone or tracking plus execution.
Peec, Profound, and AirOps are three of the most-mentioned tools in AI visibility tracking — but they’re not interchangeable. Peec focuses on share-of-voice analytics and citation tracking. Profound focuses on enterprise-grade visibility monitoring across 10+ AI engines with autonomous content generation. AirOps combines an AI search insights layer with full content operations workflows. Choosing the wrong one means paying for data you can’t act on. Here’s what each actually does, based on independent evaluation.
I don’t have affiliate relationships with any of these tools. This comparison is based on independent research and client-side evaluation.
What it tracks: Peec is an AI search analytics platform built for marketing teams and SEO agencies. It tracks how often your brand is cited when AI systems answer buyer questions — measuring citation rate and share of voice across ChatGPT, Gemini, Perplexity, and other AI platforms. It runs automated query sets on a schedule and benchmarks your performance against named competitors.
Standout feature:Peec shows you that a competitor appears in 62% of buyer prompts in your category while you appear in 8%. That’s a clear, actionable metric that most tools don’t surface cleanly.
What it doesn’t track:Peec is strong at diagnosis. It’s explicit about not being strong at treatment — the platform tells you the gap exists, but doesn’t explain why or tell you what to change. Per multiple reviews, it shows the problem, not the fix.
Data accuracy: Solid for citation frequency tracking. The Starter plan includes 50 prompts across 3 AI models; Pro and Enterprise scale from there.
Pricing: $95/month Starter (50 prompts, 3 AI models, 1 project) → $241/month Pro → $505/month Enterprise. Mid-market pricing with direct access to the founding team as a differentiator — rare at this price tier.
Best for: Marketing teams and SEO agencies that want systematic AI share-of-voice tracking and competitor benchmarking without enterprise overhead. Good starting point for teams new to dedicated AI visibility monitoring.
Verdict: Peec is the clearest option for teams that want to understand how visible they are in AI search. If you want to understand why and what to fix— that’s a different question, and Peec doesn’t answer it.
What it tracks: Profound is enterprise-grade AI visibility. It captures real user-facing data from front-end interactions across 10+ AI engines: ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, DeepSeek, Grok, Meta AI, and Google AI Mode. Its standout features include Query Fanouts Analysis (how answer engines transform user prompts into multiple search queries), Shopping Analysis (how products are cited in AI shopping experiences), and Profound Agents — autonomous systems that handle the full AEO workflow: gathering insights, analyzing citations, and drafting AI-ready content.
What it doesn’t track: Nothing materially missing at the platform level. The limitation is access: Profound’s pricing starts at $399/month and scales to custom enterprise. As of early 2026, it raised a $96M Series C at a $1B valuation and works with companies like Ramp, Figma, Target, and Walmart. It’s built for that market.
Data accuracy: The strongest in this comparison. Profound collects real user-facing data — not simulated queries — which means its citation data reflects what users actually see, not what the API returns.
Pricing: Growth plan at $399/month; enterprise pricing is custom. Noted by multiple reviews as 48% more expensive than average for this category.
Best for:Enterprise brands, agencies managing multi-client AI visibility, and B2B companies with serious AI search exposure across multiple platforms and markets. If you’re a fast-growing company that can’t afford to guess where you stand in AI search, Profound is the reference-class tool.
Verdict:Profound is the most complete AI visibility platform available. The cost reflects that. For SMBs or consultants running lean operations, the price is difficult to justify. For enterprise, it’s the clearest choice.
What it tracks:AirOps calls itself a “growth platform for AI search and AEO.” It combines two functions that most tools treat separately: visibility tracking (called Insights) and content operations (AI-powered content creation and publishing workflows). The Insights feature tracks how your brand appears across AI search engines — ChatGPT, Gemini, Claude, Perplexity — and provides page-level data combining AI citations, Search Console, and GA4 traffic.
What it doesn’t track:The significant catch is the pricing cliff. Solo ($200/month) tracks ChatGPT only and limits you to one user. Pro ($2,000/month) unlocks multi-engine insights, CMS integrations, weekly opportunity reports, and unlimited seats. There is nothing between $200 and $2,000. A growing team that needs Perplexity or Gemini tracking — but can’t justify $2,000/month — has no middle option.
Data accuracy: Good on Pro (multi-engine with Search Console integration). Solo-tier data is ChatGPT-only and limited in scope.
Pricing: Free (1,000 tasks, basic Insights) → $200/month Solo (20,000 tasks, ChatGPT only) → $2,000/month Pro (75,000 tasks, multi-engine, unlimited seats) → Enterprise custom.
Best for: Content teams that want to track AI search visibility anduse that data to drive content production in one platform. AirOps makes the most sense when you’re already running a structured content operation and want to align it with AI search performance — not just see a dashboard.
Verdict: AirOps is the right choice if you need both tracking and content operations in one workflow. If you only need tracking, the $200 Solo plan is too narrow (ChatGPT only), and the jump to $2,000 Pro is hard to justify without also using the content workflow features.
BrightEdge
BrightEdge positions itself on data accuracy — it’s one of the few enterprise SEO platforms with dedicated generative search tracking built into a mature analytics suite. The claim holds: BrightEdge’s data accuracy for Google AI Overviews and generative search is among the strongest available. The honest limitation is access. BrightEdge is enterprise-only custom pricing, typically $2,000+/month, and requires existing relationship or significant contract to access meaningfully. For most SMBs comparing Peec, Profound, and AirOps, BrightEdge is irrelevant by price.
Semrush AI Visibility Toolkit
Semrush has the familiarity advantage — most SEO teams are already in the platform. Its AI visibility features track Google AI Overviews specifically, with solid data for teams whose primary concern is AIO presence. The limitation is scope: Semrush’s AI toolkit is strong for Google AI Overviews specifically — but weak for Perplexity, ChatGPT, or Gemini coverage. If your buyers are asking questions across multiple AI platforms, Semrush gives you a partial picture. For LLM optimization in the true sense — optimizing for how LLMs represent your brand — Semrush is not the right primary tool.
Gaio.tech
Gaio.tech is an emerging AI visibility platform positioned more as a managed service than a self-serve SaaS. Its approach involves 120+ query variations per brand term, API integration with ChatGPT Enterprise and Anthropic, and scraping 300+ industry sources. It follows a four-phase methodology: Baseline → Priority Identification → Content Optimization → Continuous Monitoring. For brands that want a more hands-on, agency-style engagement rather than a dashboard to manage themselves, Gaio.tech is worth evaluating — particularly for its source authority mapping and semantic gap analysis features.
The clearest decision framework:
- You primarily need Google AI Overviews tracking → Semrush, if you’re already a subscriber
- You need multi-platform citation tracking at SMB budget → Peec
- You need full enterprise AI visibility with the deepest data → Profound
- You need citation tracking AND a content production workflow → AirOps Pro (if the $2,000/month is justified by the content operations value)
- You have enterprise budget and want the most data-accurate option → BrightEdge or Profound
- You don’t yet know which platforms matter for your business → skip the tool subscription for now
That last point is worth expanding. Buying a tracking platform before you understand your AI visibility baseline is like buying a gym membership before you’ve had a health assessment. The tool will give you numbers. Without context, you won’t know which numbers matter or what to do about them.
For a full ranked review of AI visibility platforms including pricing, platform coverage, and use case, see the full AI visibility tools rankings.
Every tool in this comparison has the same fundamental gap — some are more honest about it than others.
None tell you why you’re missing. Peec shows you your citation rate is 8% versus a competitor at 62%. Profound shows you you’re absent from 14 of your 20 tracked queries. AirOps flags an opportunity in your content gap report. None of them explain whether the problem is technical (your pages aren’t crawlable), structural (your content isn’t extraction-ready), or authority-based (your domain doesn’t have third-party citation support).
None show you exactly what to change. Profound Agents will draft content based on citation gaps. AirOps will generate optimization opportunities. But neither replaces a human diagnosis of what’s actually causing the visibility gap — and that diagnosis is where most of the leverage is.
None give you a prioritized fix plan. They give you data. A professional audit gives you direction: here’s what’s broken, here’s why, here’s what to fix first.
Tools show you the problem. An audit tells you how to fix it.
Need direction, not just data?
Still deciding between tools and an audit? See AI visibility tools vs. a professional audit for a direct comparison — or book an audit to get a prioritized fix plan first.
Book an AI Visibility Audit →Is Peec or Profound better for AI visibility tracking?
It depends on budget and scale. Peec is the better option for SMBs and agencies that need systematic multi-platform citation tracking at a mid-market price point ($95–505/month). Profound is the better option for enterprises that need the deepest platform coverage (10+ AI engines) and autonomous content generation capabilities — at $399+/month. For most growing businesses, Peec is the practical entry point; Profound is where you grow into.
Does AirOps track AI citations?
Yes — through its Insights feature. However, multi-engine tracking (ChatGPT, Gemini, Perplexity, Google) is only available on the Pro plan at $2,000/month. The Solo plan ($200/month) tracks ChatGPT only. If your primary need is AI citation tracking rather than content operations, Peec or Profound offer more tracking depth for comparable or lower cost.
What's the cheapest AI visibility tool?
AirOps has a free Insights tier (1,000 tasks, single user, basic data). Peec starts at $95/month for structured tracking across multiple AI platforms. For Google AI Overviews specifically, Semrush's existing rank tracking includes AIO data at no additional cost if you're already a subscriber.
Is Semrush good for LLM optimization?
Semrush's AI visibility toolkit covers Google AI Overviews well — it's reliable for AIO tracking integrated into an existing keyword workflow. For LLM optimization in the broader sense — optimizing for ChatGPT, Perplexity, Gemini, and Claude — Semrush's coverage is too narrow. Dedicated platforms like Profound or AirOps are better suited for multi-LLM optimization goals.
Do I need a tool or a consultant for AI visibility?
Most businesses need both, in sequence. An audit first — to establish baseline, diagnose the problem, and build a prioritized fix plan. Then a tracking tool — to measure progress after you've implemented changes. Buying a tool before doing an audit gives you data without context; you'll watch a dashboard for months without knowing which numbers to act on.
For the full ranked list of AI visibility tools including broader category options, see the best AI visibility tools in 2026.
For the comparison of tools vs. a professional audit, see AI visibility tools vs. a professional audit.
Hami Tahm is an AI visibility consultant based in Toronto.